Equity Leads by The Equity Group - Logo Equity Leads by The Equity Group

Life Insurance Leads, Done Right

We deliver fully compliant, opt-in only, high-intent consumers directly to your CRM, your funnel — or both.

Most Digital Leads Suck...

Ours don’t — because we let prospects see real quotes
instead of promising them cheap or ridiculously high coverage — a promise you can't keep.

That builds trust, filters tire-kickers, and gets you warm, 1:1 compliant leads who actually want to talk.

Ages 18–65: Term & Permanent quotes up to $2M.

Over 65: Final expense only, up to $50K.

No games. No garbage.

Lead Form

Example: Lead Form Interface

Quote Result

Example: Quote Output With 1:1 Messaging

Compliance Text

Example: 1:1 Compliance Messaging

Get Started

Delivered Your Way

We can send leads directly to a Google Sheet, webhook any CRM (GHL included), or route them into our own ClientLynk CRM with funnel automations.

  • Works with your software stack — or ours
  • Instant delivery + live notifications
  • CRM funnel setup available if needed

Want Us to Run the Ads?

We offer DFY campaigns on Facebook, YouTube, TikTok, Google and more — fully managed, TCPA-compliant, and tailored to your product focus.

  • You keep full control and visibility
  • Creative, budget, and compliance handled
  • Pairs perfectly with your CRM or ours

How It Works

Step 1

🎯 Choose

Pick your product type, and delivery method.

Step 2

🚀 Launch

We launch the campaign complete with your logo, headshot, NPN and contact info...The only truly TCPA and FCC 1:1 compliant lead flow on the market, period.

Step 3

📥 Deliver

Leads are routed in real time — to your CRM, sheet, or our system.

OR

🛠️ Build Your Own

Want to run your own campaign? Let us build it for you! With our DFY program we'll create content, post it to your preferred social media platform and connect it to our proven lead form to help you build the best campaign you can think of! Click to learn more

Our Compliance Guarantee

We take compliance seriously so you never have to wonder if you're safe. Here’s what makes our process bulletproof:

Trust-first design: leads that close because they believe you

TCPA & FCC 1:1 compliant lead flows and contact strategy

No autodial promises, no "you qualify for" claims

No illusions about high-dollar policies for seniors

Every lead is opt-in verified, tracked, and stored with audit trail

How Our Quote-First Leads Work

Our quote-first system builds trust by meeting people where they are. It gives real pricing estimates up front — not vague promises — so they can move forward without fear or confusion.

Ages 18–55 see term quotes up to $2M. Ages 56–65 see Express Issue IUL (Permanent Life) quotes up to $450K. Over 65? We only show final expense quotes up to $50K.

This avoids sticker shock, filters out tire-kickers, and starts meaningful conversations.

Leads can even email their quote — complete with your booking link — for free.

Ready to Get Started?

Whether you need leads, funnels, or a campaign manager — we’ve got you covered.

No contracts. TCPA/FCC compliant. Start or stop anytime.

🤔 Still Have Questions?

Not sure which option fits best? Want help tailoring the right lead flow for your business?
Book a free 15-minute call — no pressure, just strategy.

📅 Book My Free Strategy Call